When seemingly credible rumours surfaced two days ago that Apple was in the final stages of a £1.9 billion (US$3.2 billion) acquisition of headphone maker Beats by Dre, the world scratched its head. Now that a little time has passed, the deal is starting to make sense – sort of.
Since its launch in 2008, Beats has taken the world by storm. The premium headphone maker controls 59 percent of the high-end market and generated £590 million (US$1 billion) in revenue this past year. It also has a small music streaming service with approximately 200,000 subscribers.
The headphones are [...]