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February 18, 2017

YouTube is Planning to Kill Unskippable 30 Second Ads Starting 2018

An Unskippable 1 minute YouTube Ad

Are you one of the many users who visibly groan when you are try to show a YouTube video to a friend, but an unskippable ad pops up? Perhaps, it is time for you to rejoice. In an official statement, Google explained that it aims to provide a more balanced advertising experience for it’s consumers. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesman. However, ads shorter than 30-seconds, including the 20-second spots, can be made unskippable.

Back in April 2016, the [...]

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